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neoDesi superstar, Jay Sean is ready to party like it’s the end of the world and take down the iTunes charts yet again. He is back with the much anticipated 2012 (It Aint The End) - his new single with rapper Nicky Minaj, a video and a new album set to release in November.

2012 (It Aint The End) which hits iTunes on August 3rd, is an energetic R&B, dance-pop track that re-imagines the apocalypse into a celebration of life and love. Joining Jay Sean on the track is Nicky Minaj, the current queen of rap adding a spitfire tenacity to Sean’s velvety, sexy pop vocals.

Fans who are anxious to see the video for 2012 (It Aint The End) will have to wait until August 8th when it premiers on MTV.

2012 (It Aint The End) is the first record off of Jay Sean’s second American album, Freeze Time with Cash Money/Universal Republic. The album will release in stores and on all digital platforms on November 2nd.

Jay Sean’s American debut, Down, became the #1 most downloaded track in America and reached #1 on the Billboard Hot 100 chart when it released in 2009, making him the only solo artist of South Asian descent and first UK urban act to top the Billboard chart. Jay Sean and his team credit much of the initial success of his American career to the South Asian demographic. Jay and his team hope that his fans will mobilize to endorse South Asian artists in mainstream America and support 2012 (It Aint The End) as it hits airwaves and iTunes.