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The UK story of the past year in British pop has undoubtedly been the explosion of the urban-pop scene, with artists such as Tinchy Stryder, Alexandra Burke, Chipmunk and N-Dubz becoming fully-fledged pop stars. Now, Jaya - born and raised in Wembley, London - is set to take 2010 by storm. Shes the first British Indian female singer to be signed to a major label - a milestone that's been a long time coming - but it's easy to see why she's the one blazing the trail. Like her compadres in the urban scene, she combines an endearing personality - articulate, determined and charming - with songs that combine R&B and electropop to make a hugely appealing pop package.

Lead single DJ Do It Again perfectly captures the excitement of hearing a favourite song on the radio, marrying a chunky, irresistible synth groove to dancefloor-friendly beats and a monster chorus.

The single released in UK today (March 8, 2010), if you haven't already get a copy of the single, get it now from iTunes below.