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Rishi Rich, world-class producer and all-round nice guy, has once again proven that passion and hard work indefinitely pays off. The man we know and love for his ingenious beats and humility announced earlier on today that he is joining the amazing Sunset Entertainment, the same management company as Timbaland – surely a dream come true for our home-grown music maker!

Announcing the news to his loyal fans via social networking site, Twitter, in his own words Rishi told the world:

I'm Proud 2 say ive joined da same management as Timbaland &Jim Beanz, which is Mike Daddy of Sunset entertainment/Timberland Productions.

Now that’s what we’re talking about!

Sunset Entertainment Group is an independent management company whose main aim is to manage and develop artists and producers while blending ethnicity and culture with various musical flavours. Looking at the careers of Apache Indian, Amar and Jim Beanz it looks like this is the perfect place for the Rich-Meister to be, for a longer and even more successful career.

Rishi has already made waves with his music world-wide, going places where not many Asians have been before. Now that Rishi is with SEG, who have worked alongside other HUGE household names including Jennifer Hudson, Britney Spears and Nelly Furtado, we guess we must prepare ourselves for the earth-shaking and ground-breaking music that is inevitably coming our way.

From all here at Desi-Box.com, we take our hats off to this musical extraordinaire! We wish him every single success – he, more than most, sure well deserves it.

By Sabah Ismail