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Mumbai Rouge and Movie Box have unveiled their latest joint project, a live Qawali band THE SUFI TOUCH bringing Qawali back to the next generation.

Originating from a tradition more than 700 years old, Qawali presents mystical poetry and stories in Hindi and Urdu which is performed by professional musicians who perform in groups led by one or two solo singers. Originally performed mainly at Sufi shrines throughout South Asia Qawali music has also gained mainstream popularity and received international exposure through the work of the late Pakistani singer Nusrat Fateh Ali Khan.

The Sufi Touch demonstrates how classical music never dies and aims to revive this dying art form which takes over ten years to master. Leading The Sufi Touch is lead vocalist Hunterz who has over fifteen years of classical training from the most established Ustads from Pakistan and India and comes from a family of musical background which stems back many years.

The band was unveiled last week at the UK's biggest media event of the year held by Rishi Rich Productions, Mumbai Rouge and Movie Box. In attendance to the event were some of the biggest names in the ethnic media industry including stars such as Preeya Kalidas, H-Dhami, Juggy D, Heera and Alaap.

This live Qawali band not only follows their classical route but will integrate new aged music with a twist. Engaging audiences of all ages the Sufi Touch will no doubt make their mark on the Asian Music Industry.