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The King of Bollywood is coming to Times Square! As a troupe of colorfully clad Bollywood Axion dancers performs to the soundtrack from MY NAME IS KHAN, Indian film star Shah Rukh Khan will be immortalized in wax on Thursday, August 12, 2010 at 11:00 a.m. at Madame Tussauds New York, 234 West 42nd St. (b/w 7th and 8th Aves.), Manhattan.

Just in time to celebrate the DVD release of MY NAME IS KHAN, one of the highest-grossing Bollywood titles released in the U.S., Khan's figure will be unveiled with his eponymous film playing in the background of the famed Times Square wax attraction. Standing in front of a replica of the Taj Mahal, the star - or his wax figure at least - will be dressed in a sleek black suit and white button down shirt. The actor known as King Khan is the latest addition to Madame Tussauds brightly-colored, fully-interactive Bollywood Zone which allows guests to feel as though they are on a Bollywood film set.

A highly celebrated Bollywood actor, producer and television host, Khan has starred in more than 50 films throughout his career. The star was also named one of Newsweek's 50 Most Powerful People in the World in 2008 and has a fan following numbering in the billions. His last release, MY NAME IS KHAN is now available on DVD from Twentieth Century Fox Home Entertainment.