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Eros International plc, a leading integrated studio within in the Indian media and entertainment arena, International Media Distribution, a subsidiary of Comcast Corporation and an industry pioneer in the distribution of 24-hour global networks in the United States, and Time Warner Cable Inc., the second-largest cable operator in the U.S., today announced the launch of “Bollywood Hits On Demand”, a subscription video on demand television service in Time Warner Cable’s New York City Region.

“Bollywood Hits On Demand” features the best of Bollywood and allows unlimited access to approximately 25 movies and 50 music videos each month. Users are able to watch their favorite films and hit songs with the convenience of total control to start, stop, pause, rewind and fastforward on their schedule. New titles are available each week for unlimited viewing. In addition, subscribers of “Bollywood Hits On Demand” get exclusive access to new release titles before their DVD debut including the recent blockbusters Kambakkht Ishq, Love Aaj Kal, and Aladin. In January, “Bollywood Hits On Demand” had a fresh line-up of top titles including Aladin, De Dana Dan, Heer Ranjha, Shootout At Lokhandwala, Hastey Hastey, Aladin Music Videos, Jaane Tu Ya Jaane Na, God Tussi Great Ho and Omkara.

“Time Warner Cable continues to deliver new multicultural programming to our customers that addresses the viewing needs of our diverse communities in New York City,” said Bob Watson, Vice President, Programming and New Business Development, Time Warner Cable’s NYC Region. “Offering “Bollywood Hits On Demand” is another way Time Warner Cable connects customers to international movies simply and easily through On Demand technology.” “Time Warner Cable is strategically positioned to serve South Asian customers and Bollywood film lovers in a whole new way. We look forward to the ability to offer top-notch Bollywood movies and music to these audiences, giving customers one more reason to choose Time Warner Cable” said Scott Wheeler, Senior Vice President, Network Development, International Media Distribution.

"We are delighted to expand the availability of Bollywood Hits On Demand to include Time Warner Cable,” said Ken Naz, President North America, Eros International. “Now, Bollywood aficionados will have the opportunity to see blockbuster new releases on demand with the convenience of digital cable.”